Kuala Lumpur, 6th December 2019 – AirAsia Group and Universal Music Group (UMG), the world leader in music-based entertainment, launched RedRecords, an innovative new label partnership focused on signing, developing and breaking new Asian artists and elevating ‘A-Pop’ globally to new audiences around the world using UMG’s experience in artist development and AirAsia’s regional and global marketing strength.
Hassan Choudhury, Head of Music for AirAsia Group, will take on the role of CEO of RedRecords. RedRecords will focus on discovering and developing talent from Southeast Asia with management and agency services while distributing and marketing Asian music culture. Their marquee first signing is Thai sensation Jannine Weigel, who has released several singles and Eps and has millions of followers on social media.
Tony Fernandes, CEO of AirAsia Group, Sir Lucian Grainge, Chairman & CEO of UMG, Adam Granite, EVP of Market Development of UMG, and Hassan Choudhury, Head of Music for AirAsia Group and CEO of RedRecords, all voiced their excitement over the new partnership to develop Asia’s musical talent using the strengths of both teams, and their belief that like the Latin and K-Pop genres, A-Pop will find a global audience. Jannine Weigel, Thai pop-artist and influencer, was proud to be the first artist to sign with RedRecords and looked forward to the future of her career.