London, 10th October 2018 – AirAsia is working with Google Cloud to integrate machine learning and artificial intelligence (ML/AI) into its business and culture to become a travel technology company, digitising all its business aspects to improve marketing and forecasting, optimise operations, maximise efficiency while reducing risk, and personalise customer experiences to improve loyalty.
The cooperation with Google Cloud’s engineers gives AirAsia’s technical team access to Google Cloud’s TensorGlow and Cloud Machine Learning Engine technologies, as well as enrolment in the same programme used to train Google Cloud’s engineers. This allows the airline to develop its own internal expertise with AI and machine learning as they digitise and transform their work culture by deploying G Suite and Chrome Enterprise to create an agile digital experience that provides instant access to data and analyses for faster, more informed decision-making.
AirAsia Group CEO Tony Fernandes commented that since their inception in 2001, AirAsia has adopted new technologies, and this new development phase of digitising their processes and services will expand AirAsia digitally via digital travel platform airasia.com and lifestyle site BigLife, which incorporates all digital investments under their digital arm RedBeat Ventures. The use of data opens up new business opportunities for AirAsia to capitalise on.