Sepang, 12th November 2018 – AirAsia has begun a partnership with (RED) in support of the Global Fund to fight AIDS and support people struggling with HIV in Asean, pledging proceeds from their various 2019 promotions and activities, as well as donating USD 0.20 for each seat sold online during a 24-hour period. Additionally, they will collaborate with global Asian music label 88rising to launch a new Asean music and arts festival in 2019 in support of the cause.
The (AirAsia)RED partnership announcement was made at Sepang Aircraft Engineering (SAE) with live performances from Los Angeles-based rapper and 88rising collaborator Dumbfounded. It was attended by Malaysian Health Minister Datuk Seri Dr Dzulkefly Ahmad, Malaysian Youth and Sports Minister Syed Saddiq Syed Abdul Rahman, Malaysian AIDS Foundation (MAF) Malaysian Business Consortium on HIV/AIDS Manager Dr Rethish Raghu, MAF Advocacy Manager Dayana Omar, (RED) CEO Deborah Dugan, 88rising Founder and CEO Sean Miyashiro, AirAsia Group CEO Tan Sri Tony Fernandes and AirAsia Group Head of Branding Rudy Khaw, and others.
AirAsia Group CEO Tony Fernandes, (RED) CEO Deborah Dugan, and 88rising Founder and CEO Sean Miyashiro expressed excitement over the new partnership. They were honoured to collaborate with innovative, passionate partners in the fight against AIDS.