Kuala Lumpur, 22nd April 2021 – AirAsia strengthened its e-commerce airasia super app by launching airasia beauty simultaneously in Malaysia and Indonesia as part of a rapid expansion plan within Asean.
Accessible via the Beauty tab of the airasia super app and airasia.com/beauty, the platform offers a wide range of beauty and skincare products inspired by everyday beauty routines. Its products include make-up, fragrances, bath and body supplements, and more from various brands (including Whoo, Dr. Morita, Mediheal, The Mineraw, farmskin, Clio, Dashing Diva, Cosrx and more) with authenticity and great value guaranteed, and additional reviews and beauty tips from AirAsia Allstars and other users.
Lim Ben-Jie, Head of e-Commerce of airasia super app, shared that airasia beauty became a standalone service to meet increasing e-commerce and home shopping demand for beauty products, which they would spread through Asean with airasia’s unique internal talent to bring beauty products to customers’ doorsteps. They expressed their hope that the addition of airasia beauty would diversify the lifestyle offerings of the super app, making them Asean’s leading one-stop lifestyle and travel app. They also added that customers should stay tuned for future products and bundles from other brands that airasia beauty was working with.
airasia beauty currently delivers within Klang Valley, Malaysia and Jakarta, Indonesia by Teleport, the logistics venture of airasia digital. To celebrate the launch, they are offering 50% off selected brands and free delivery within Klang Valley until 12 May 2021.
