Kuala Lumpur, 4th November 2020 – OURFARM, airasia Digital’s business-to-business agriculture e-commerce platform, and IKHLAS, airasia.com’s Muslim-friendly line of business, cooperated to help 220 B40 families to celebrate Deepavali through Project #Food4B40 in the spirit of the holiday.
This collaboration between OURFARM, IKHLAS, and other social enterprises was coordinated by Masala Wheels and supported by Yayasan Hasanah, a foundation under Khazanah Nasional. Over 500kg of fresh vegetables and 220 food packs were distributed to B40 families at People’s Housing Projects in PPR Laksamana, PPR Batu Muda, PPR Kepong, PPR Jinjang, and Pangsapuri Melati Bukit Subang in Klang Valley.
Lalitha Sivanaser, CEO of OURFARM, expressed their happiness in helping these families celebrate Deepavali, in keeping with OURFARM’s objectives to assist local farmers and agriculture producers during the pandemic. She thanked IKHLAS and their other collaborators, such as Masala Wheels and Drop & Wash, and hoped to support further initiatives. This was also in line with their support towards ESG (Environmental Social and Corporate Governance), under which they have supplied fresh produce to Masala Wheels to feed and empower communities.
Ikhlas Kamarudin, Head of IKHLAS, expressed how they were humbled by being able to deliver charity regardless of race or background, matching the IKHLAS philosophy. This initiative adds to other past and future donation drives of IKHLAS, assisting over 15,000 families nationwide since April 2020 with more contributions to come in hard-hit communities in Sabah and more.
