Serdang, 15th June 2020 – OURFARM, a new business-to-business e-commerce platform, was launched by Minister of Agriculture and Food Industries (MOA) YB Datuk Seri Dr. Ronald Kiandee, Executive Chairman of AirAsia Group Datuk Kamarudin Meranun and CEO of AirAsia Group Tan Sri Tony Fernandes.
The platform, a strategic partnership with MOA, covers the Klang Valley area with future plans to expand in the region, supporting over 1,000 government contract farmers as well as private farm owners. This is in line with the National E-commerce Roadmap’s agenda to future-proof businesses and expand local market access.
OURFARM leverages AirAsia’s cargo, logistics, payment capabilities, and database to revolutionise the agribusiness chain. It will be powered by Teleport, the logistics arm of AirAsia Group, and TheLorry.com. Farmers connect directly to businesses, eliminating middlemen costs and fulfilling orders directly. Other benefits include e-commerce courses from RedBeat Academy at zero onboarding cost, credit terms to support business buyers, and wastage prevention through purchase volume scaling.
Datuk Kamarudin Meranun, Executive Chairman of AirAsia Group, thanked MOA for their support and stated that the digital platform will help reduce fresh produce procurement costs by up to 25% and increase profit margins as an efficient supply chain management system. YB Datuk Seri Dr. Ronald Kiandee, Minister of Agriculture and Food Industries, expressed his hopes for the partnership’s contributions to Malaysia’s agribusiness sector.
Radzi Tajuddin and Nadhir Ashafiq, co-founders of OURFARM, also cited the platform’s efficiency and success through digital technology, hoping it will help producers improve their livelihood and income like other developed countries.