Kuala Lumpur, 4th June 2020 – RedBeat Academy, a collaboration between RedBeat Ventures (AirAsia Group’s corporate venture arm) and Google, rolled out a development programme for small and medium-sized local enterprises named BINA Digital.

BINA Digital offers online courses for SMEs to get started, build and grow their online presence, and enhance their ability to maintain sustainable business expansion and growth. Participants will learn from instructors from RedBeat Academy, Google and Malaysia Digital Economy Corporation (MDEC). They also have networking opportunities through the BINA Community.

It is comprised of the free Webinar beginner courses, the BINA Basic Programme (which will waive fees for the first 240 SME participants), and the five-week BINA Advanced Programme course with a nominal fee of MYR100 per participant.

Through this course, SMEs can develop digital skillsets for the modern environment, acquire certification with formal accreditation, and gain real e-commerce experiences as sellers on the AirAsia e-commerce platform, OUR SHOP. It is accessible via the RedBeat Academy website.

Aireen Omar, RedBeat Ventures President, explained that this was aimed at helping SMEs to digitise their businesses and acquire modern tech skill sets in response to the COVID-19 outbreak changing how business was done, and expressed confidence that the BINA digital programme would strengthen their ability to manage sustainable business expansion and growth.

RedBeat Academy aims to raise a futureproof generation with this one-stop service in tech, leadership and innovation that will be a catalyst for the digital economy in Malaysia and ASEAN.