Caption (L-R): Ravi Shankar Mallavarapu, Chief Marketing Officer, AirAsia MOVE; Lim Ben-Jie, Chief People and Partnerships Officer, AirAsia MOVE; Wizani Rosmin, Deputy Director (Planning), Tourism Malaysia; YBhg. Datuk Manoharan Periasamy, Chairman of Tourism Malaysia (middle); Chan Kok Ding, Head of Commercial, AirAsia MOVE; Mohd Roslan Abdullah, Senior Director, Domestic & Events, Tourism Malaysia; and Yizhen Fung, Head of Strategic Partnerships, AirAsia MOVE, at the partnership announcement between Tourism Malaysia and AirAsia MOVE at Wisma Capital A.
KUALA LUMPUR, 12 October 2026 – Tourism Malaysia and AirAsia MOVE (MOVE) have launched the Oh Sem Malaysia! campaign aimed at boosting travel across the country, highlighting its secondary cities and hidden gems. The initiative expands the public-private strategic partnership, which offers curated travel experiences, destination-led promotions, and exclusive deals, in line with the ongoing Visit Malaysia 2026–2027 campaign.
The strategic partnership will focus on campaigns and travel promotions that encourage domestic travel for Malaysians, as well as inspiring travellers to explore and venture beyond the usual hotspots. This will further strengthen Malaysia’s appeal in various tourism segments, including cultural heritage, gastronomy, hospitality, eco-tourism, and more.
YBhg. Datuk Manoharan Periasamy, Chairman of Tourism Malaysia, said, “Our collaboration with AirAsia MOVE provides us with a great opportunity to reach more Malaysians and inspire them to discover the many destinations and experiences available across the country during the Visit Malaysia 2026–2027 campaign. Domestic tourism continues to play an important role in supporting local tourism businesses and communities, and through active joint campaigns and promotions, we hope to encourage more Malaysians to travel locally and experience Malaysia’s abundance of offerings, ranging from gastronomy to natural landscapes and more.”
Chan Kok Ding, Head of Commercial, AirAsia MOVE, said, “Malaysia is home to extraordinary hidden gems, and local travellers play a vital role in championing the places and cultures that make our country special. As a homegrown brand and leading Online Travel Agent (OTA) in Southeast Asia, AirAsia MOVE has the digital reach, data insights, and intuitive app features to convert travel inspiration into seamless bookings. Through our partnership with Tourism Malaysia, we are using our platform to highlight emerging destinations to Malaysians and those who call Malaysia home, while showcasing the very best of the nation. We are fully committed to playing our part in making Visit Malaysia 2026–2027 a resounding success by driving tourism growth from both domestic and regional markets.”